The Client
Foster Park Baskett Insurance Ltd. (FPB)
FPB is one of the largest independent insurance brokers in Western Canada. Since 1979, the firm has offered protection and advice in the areas of risk management, underwriting, and personal, group, and program insurance.
The Project:
HTML Website Design, Print Design, Corporate Branding
The Story:
FPB had become very successful in Western Canada, and wanted to update to a more modern, high-end, and creative look. Graphic design had previously been done in-house, but now the insurance company sought outside talent to create a sleeker image. Thanks to a referral from Proline, another Primal Tribe client, FBP found us.
The Solution:
The change to FPB’s corporate branding took place in many aspects of marketing. Primal Tribe started by making adjustments to FPB’s existing logo design for a stylish look that better reflected the new brand.
Change continued with the company website, where Primal Tribe used elements from the old web design to create an updated look. Our team also took photographs of FPB’s facilities to include in the site. According to an HR employee from the company, the new web design was so successful that a number of people were phoning in to learn more about FPB; the site made FPB look appealing not only to clients but to potential employees as well.
To reach FPB’s audience through another avenue, the company asked Primal Tribe to create print designs. Our team then designed a presentation folder and a magazine-style brochure; these designs supported FPB’s branding and carried the company’s message in a professional format.
Quick Fact:
The FPB website features creative photography done by Primal Tribe; ask how we can take personalized photos for your next marketing project!
(2006). Retrieved October 2007, from Foster Park Baskett Insurance Ltd. http://fpb.ca |
