The Client
Alberta Cancer Foundation - www.albertacancer.ca
Report to Donors 2010 - www.albertacancer.ca/report2010
Lock Out Cancer / Short Cut to the Cure - www.albertacancer.ca/schools
The Project
Content Management System (CMS) Website
The Situation
Alberta Cancer was looking to change up their website, opting for something that was clean and easy to navigate while linking to portal sites to specific fund-raising programs. As the main avenue for online donations, Alberta Cancer relies on their sites to support cancer research and needed designs that could easily be edited from their end.
Primal's Approach
Using Blackbaud – a content management system that specializes in fundraising – Primal Tribe developed a fresh new look that would complement ACF's existing visual identity and provide a seamless user experience. The human face of cancer is the focus of this site and is further emphasized by interactive flash elements that draw visitors into real stories. Primal Tribe also developed portal sites with that would reflect the Alberta Cancer brand while demonstrating distinct identities. |