The Client
Banff Springs Ski Shop - www.banffspringsski.com
Banff Ski Lounge - www.banffskilounge.com
Banff Budget Ski Rentals - www.banffbudgetrentals.com
Banff Boot Boutique - www.banffbootboutique.com
The Project
HTML Website
The Situation
Banff Springs Ski already had an existing visual identity, but no web presence reflecting that brand. With four separate but closely related businesses, they needed a series of sites that would reflect their fun, youthful brand each in a unique way. With other competition in town, Banff Spring Ski shop wanted to create a very memorable user experience that would both capture Canadian Ski culture and make it easy to rent equipment.
Primal's Approach
Using the same overall colour scheme and graphic elements, Primal created multiple sites for these businesses that fit nicely under the Banff Springs Ski identity. Notable features include: a home page that automatically changes theme from summer to winter, an equipment gallery so skiers can locate the best equipment for their needs, and an online booking form that lets them reserve and pay for their equipment online. |