Optimum Health Vitamins

The Client

Optimum Health Vitamins - www.optimumhealthvitamins.com

The Project

Content Management System (CMS) Website

The Situation

Over the past 10 years, Optimum Health Vitamins has successfully grown to boast three retail store locations. Their business is based on the principle of “educating the customer through qualified staff and high quality products.”

With their new position in the vitamins and supplements market secured, Optimum Health Vitamins wanted to build on this success to respond more effectively to customer needs. The marketing program had to incorporate new technologies and measurability while supporting the staff’s efforts inside the stores. The move to include both traditional and interactive marketing activities would allow the management team to stretch their marketing budget and ultimately further the principle of customer education.

Primal's Approach

Optimum Health Vitamins worked with Primal Tribe’s strategic and design teams to combine the latest in online marketing with the best of traditional marketing. All activities and deliverables were designed to offer relevant content and interaction with customers.

Revitalizing the Optimum Health Vitamins website was an important step in taking the knowledge and service available in-store and putting it online. The new website boasts a fresh, clean look and useful monthly articles prepared by talented staff and industry professionals. The popular OptiBlog shares the latest research and discoveries in health, as well as information about store specials and product demos.

Regular customers also enjoy a detailed and informative e-newsletter. Insights from staff members, as well as insider specials, are now shared with subscribers all across Alberta.

Traditional marketing activities have improved the retail experience at Optimum Health Vitamins. The store uses bright and clear signage, posters, flyers, and educational materials so that the customer’s time there is well spent.

By combining the power of improved print advertising with digital tools that offer measurability, Optimum Health Vitamins is able to analyze their market and make calculated decisions. Thanks to the excitement that’s building online, they might just open a new location near you.

Quick Fact