The Client
Sawridge Inn and Conference Centres - www.sawridge.com
Sawridge Inn Edmonton South - www.sawridgeedmonton.com
Sawridge Inn and Conference Centre Jasper - www.sawridgejasper.com
Sawridge Inn and Conference Centre Fort McMurray - www.sawridgefortmcmurray.com
Sawridge Inn and Conference Centre Slave Lake - www.sawridgeslavelake.com
Sawridge Inn and Conference Centre Peace River - www.sawridgepeaceriver.com/
The Project
Content Management System (CMS) Website
The Situation
Sawridge needed a new marketing strategy that would portray them as the authentic, warm hospitality providers they saw themselves to be. They needed a design team that could provide direction, and help them update and solidify their brand.
Primal's Approach
Primal Tribe took their request one step further, proposing a branding strategy that involved the creation of a new logo and look to reflect the cultural and historical identity of Sawridge. Colour schemes and themes were established to convey Sawridge values across all marketing materials.
From this point, Primal Tribe worked with Sawridge to provide a CMS website, a full spectrum of marketing materials, and a promotional video that would enhance the image of this prominent and growing group of luxury hotels. Every piece of collateral features elements, imagery and colours that are warm and natural; formerly disconnected, all marketing collateral works in harmony to strengthen the brand as a whole.
Quick Fact
To create a brand that truly reflected Sawridge Inns and Conference Centres, Primal Tribe flew to Peace River and sat down with Sawridge executives and managers for a day of branding exercises. |