The Client
YMCA of Edmonton - www.edmonton.ymca.ca
The Project
Content Management System (CMS) Website
The Situation
Before Primal Tribe stepped in, YMCA's Edmonton area web presence did not represent their established reputation. The outdated website did not engage users – not good when your organization has tens of thousands of members! YMCA chose Primal Tribe to help them strengthen their position in the community. The key part of our strategy was to develop a content management system (CMS), which would allow YMCA to keep their information current, valuable and user friendly.
Primal's Approach
YMCA Edmonton's new website makes an emotional impact on the visitor. It now engages users with relevant information and interactive tools, continually drawing them back to the website.
Primal Tribe considered how YMCA offers child care services and equipped the website with games for children to play. Another notable feature is the membership fee calculator; users can easily determine how much their membership costs when tailored to their particular lifestyle. The website’s friendly but powerful calendar function enables staff to update program information whenever they need to.
The website was created so that visitors could access most pages directly from the home page and everything else within one or two clicks. No matter their experience with computers, all users can find information quickly.
YMCA’s website is a successful and dynamic part of their role in the community. The site has helped staff easily post and update information for YMCA members to view, freeing staff to focus on what’s most important to their organization: building strong communities, children and families.
Quick Fact
YMCA Edmonton’s new website includes a Kids Fun Zone – children can visit the website and enjoy their experience virtually with the YMCA! Games can be an excellent, interactive way to engage your web visitors. |