Corporate Branding and Custom Programming:

The Client:

Henry Singer
                                   
Henry Singer is a high-end men’s fashion retailer, with locations in Edmonton and Calgary. Its target demographic is young men with an appreciation for style and quality.

The Project:                 

Internal Corporate Branding, Custom Programming

The Story:                   

Henry Singer had a Microsoft Exchange intranet that allowed employees to access user manuals and information about the company. However, the interface was bland and generic, not at all reflecting the company’s brand to its people. Henry Singer needed a team who understood the importance of communicating a brand not just to the audience, but to an organization’s members as well.

The Solution:

Primal Tribe worked with Henry Singer to apply a graphic design to the intranet that was consistent with the company’s corporate branding. Our web designers were able to work with all content provided and adapt it to the medium.

It wasn’t as simple as slapping a design onto the website. Our programmers researched Henry Singer’s software to determine the best way to incorporate a web design without hindering the site’s functions. Data had to be easily accessible for employees, but otherwise secure from anyone outside of the company. We also provided technical support until the intranet was running without a hitch. The result: a website that maintained Henry Singer’s branding standards as it seamlessly wove design and function.

Quick Fact:

Primal Tribe is Microsoft Gold Certified, which helps us ensure your Microsoft products work effectively for your business.