Since July 2014

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Project Elements


What’s Next?
Hayworth Equipment recognizes the value of a website with varied content to engage their visitors. Their goal is to add more video and multimedia features in the coming years. They want to take their site to the next level and keep it modern and up-to-date.

Keeping an Established Transportation Supply Company Relevant and Competitives

Hayworth Equipment Sales has been in the transportation supply and service business since 1975, and they do it all: trailer sales, rentals, parts and service repairs. They even have a department for the consignment of trucks and trailers. Owners, Elmer and Doreen Schmidek have created a highly qualified sales team that provide transportation solutions to Hayworth’s customers.

This client needed a website that reflected their stability in a competitive industry, along with their ability to satisfy their customers. Hayworth’s website has come a long way. Before coming to Primal Tribe, they described their site as dated and not incredibly user-friendly. Hayworth also felt that it is hard to discover and capitalize on the right channels to reach potential clients. Hayworth needed to stand out with business owners that had little time to peruse websites online.

To bring Hayworth’s website from ordinary to cutting edge, Primal Tribe produced a 20-page design using the DNN Content Management System (CMS). Their brand new site now has contemporary features such as a rotating banner, inventory, and product viewing modules and photo galleries that can be quickly modified by the client. We also included an online communication form so online visitors could conveniently get in touch with Hayworth. Primal Tribe made this site fully responsive so that customers could view the website on any device they chose to use. The baseline SEO program that we set up also allowed our client to measure the return on investment (ROI) for their online marketing efforts. The work Primal Tribe completed for Hayworth Equipment increased their level of competitiveness in the online market.

“The team at Primal Tribe was great to work with-they listened to our requirements, came up with creative solutions and were always easy to reach (which was something that was very important to us.) I would recommend Primal Tribe to anyone looking for a website development company with a genuine desire to listen and create digital marketing solutions that work.”

-Kaitlyn Schmidek, Marketing Coordinator at Hayworth Equipment Sales

Project Goals

1. Create a Visually Appealing and Functional Website

Hayworth wanted a website that they could be proud of; they needed it to be esthetically pleasing and easy to use. A significant component of this project was creating a robust inventory module; that was simple to navigate and put all of the information about Hayworth’s merchandise at the fingertips of their visitors.

2. Drive Business through an SEO Program

This company wanted to business and generated leads through an effective SEO program. Hayworth wanted their site to be easily found by potential customers. They wanted Primal Tribe to increase their organic search ranking to get those online visitors to come to the yard in person and experience their diverse range of products and their exceptional customer service.