Since February 2007

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Project Elements


What’s Next?
Hi-Kalibre aims to become a leading informative portal where visitors can learn about industry trends and innovative products. They are considering adding a log-in section where customers can input details about their business and product needs and they can pre-select merchandise that they want, access data sheets, read training manuals and watch videos right on Hi-Kalibre’s website.

Connecting Oil Companies with an Oil Rig Safety Expert

Hi-Kalibre has been designing and producing blowout prevention equipment for the oil and gas industry for 25 years. This company has been building their solid reputation, and an impressive sales record, all over the world because of their cutting edge engineered tubular blowout prevention products. This company helps keep people safe and oil rigs in productive, working condition.

As an oilfield equipment provider, Hi-Kalibre didn’t intend to have their website as a primary driver of their sales revenue. This company envisions their site as a resource for current and potential customers to learn about their products, company goals, and innovations in the industry. They wanted a polished website that would build their authority with visitors and clients.

Hi-Kalibre hired Primal Tribe to replace their existing site design with a rejuvenated visual identity. We did a re-skin and update of their website during the summer of 2014. Their website now has a crisp, clean layout with the ideal amount of written content, a new banner module, news page, and the ability to post job opportunities online. The Primal Tribe team also set up a baseline Search Engine Optimization (SEO) program to get them noticed by people searching online for their services.

Project Goals

1. Attract New Leads to Peak Improvements Site

Peak Improvements wanted to increase the number of phone calls, e-mail inquiries and leads brought in by their website. The redesigned website generated new business from online sources through a fully optimized web presence to boost their search rankings and attract qualified clientele. The fully responsive design of the new site could now reach the markets that were previously untapped by the company.

2. Bolster the Image of Peak Improvements as an Authority in Home Renovation and Design

The company wanted their website to accurately demonstrate their professionalism, stability, and build confidence in their abilities for prospective customers visiting them online. This required elevating Peak Improvement’s online image to match their real life service quality with a brand new, unique look and design for the Peak Improvements website. It became a hub to answer questions for customers considering a home improvement purchase.