Since July 2015

Website Link

Project Elements
Content Strategy, 


What’s Next?
Peak Improvements looks forward to the analysis of the search engine optimization efforts we have made. They want to continue to improve their rankings through targeted content that is valuable to their current and potential customer base.

A Remodeled Website for Professional Home Improvement Experts

Peak Improvements is a full service renovation company that can take on any home upgrade project from kitchens, bathrooms, to house additions. They can complete any project from start to finish and they even have in-house interior designers to put an elegant finishing touch on their work. Peak Improvements is a member of the National Kitchen & Bath Association (NKBA).

Peak Improvement’s website had grown stale after many years and rapid changes in the web design and digital marketing industry. The written content was lacking and the image portrayed online didn’t match the quality of the projects they deliver and the products they use. They were receiving almost no leads or business from the millennial demographic. They had a lot of interest from retirees, but were not on the radar of young families looking to refurbish their homes. Their site was in need of a redesign.

Our client bolstered their online leads and extended their business opportunities with a younger demographic through a mobile responsive design and several Search Engine Optimization (SEO) recommendations. This enabled potential customers to find them online and view their stunning new site on all electronic devices. Primal Tribe also created 10 new pages of professionally written and laid out content, installed a product gallery and a rotating banner module that modernized their site and gave this small business the professional appeal that interior decorators and contractors need to cultivate.


Increase in Click Throughs from Organic Search


Increase in new users from Organic Search over 3 months


Increase in Click Through Rate over 3 months

Project Goals

1. Attract New Leads to Peak Improvements Site

Peak Improvements wanted to increase the number of phone calls, e-mail inquiries and leads brought in by their website. The redesigned website generated new business from online sources through a fully optimized web presence to boost their search rankings and attract qualified clientele. The fully responsive design of the new site could now reach the markets that were previously untapped by the company.

2. Bolster the Image of Peak Improvements as an Authority in Home Renovation and Design

The company wanted their website to accurately demonstrate their professionalism, stability, and build confidence in their abilities for prospective customers visiting them online. This required elevating Peak Improvement’s online image to match their real life service quality with a brand new, unique look and design for the Peak Improvements website. It became a hub to answer questions for customers considering a home improvement purchase.