Helping a Construction Company Stand Out
As a full-service construction and construction management organization, UCC serves large and small scale commercial, light industrial and multi-family residential construction projects across Western Canada. When UCC first approached us, they were looking for help to develop a new site that could be used primarily to generate business leads. The site needed to have a visually appealing interface to set UCC apart from the competition. Primal Tribe proposed a custom project viewing tool, content expansion and an update of their design to help increase quote generation through better functionality and user experience.
1. Stand out with a Snazzy New Site
At the project start, UCC did have a web presence, but it was out-of-date and not helping their Google search rankings at all. With the new website, we set out to create a modern look and feel while keeping key branding elements from some of their existing marketing pieces. We fleshed out the website with additional pages that would provide users with meaningful information while assisting with search engine rankings. The show piece of the site was the creation of a unique, highly visual custom portfolio interface that would showcase UCC’s outstanding projects.
2. View Projects in Style
The custom developed Project Viewing Tool was an interactive portfolio designed to display completed projects, giving users a chance to peruse UCC’s body of work in an engaging way. Visitors would have the option of sorting through various categories of projects. Using fluid interactions, the projects could easily be classified or expanded to view more specifics on an individual item. The inclusion of this gives visitors a user-friendly method of navigating through UCC’s extensive project library.