To stay on top of Google, keeping content fresh is essential. Given this, Primal Tribe is committed to helping Yoga Central stay on top of the game with new copy and strategies that keep them in the limelight. As the studio grows, Yoga Central has hopes of eventually opening up a second location and maybe someday – a franchise.
Helping a Dreamer Live Her Dream
Yoga Central is the realization of one woman’s passion for yoga and her dream of running a yoga studio. When Sheila of Yoga Central first reached out to Primal Tribe, she had just decided to make the leap, leaving her current job in high-end commercial sales to pursue yoga full time. Although she had no studio space, she was ready to get a solid website presence in place so that she could start securing clientele for her budding business. Ensuring a good return on investment was paramount, especially with her limited start-up budget. We immediately recognized that there was a huge responsibility on us to help her stretch funds in the most efficient and prudent ways possible – coaching her to understand marketing needs over wants. To start off the process, we built a stunning website that integrated her dynamic class schedule. After the website was up and business was coming in, a strategic SEO endeavor helped land her on page 1 of Google for searches like “Yoga Edmonton”, “Prenatal Yoga,” and “Yoga for athletes”. Today Yoga Central is a hopping business, with new classes being added continuously to keep up with high client demand.
1. Setup a Stunning Online Presence
Standing out from the competitors is a must in any business, especially when you’re in a popular niche like yoga where new studios are popping into the picture all the time. With this in mind, we set about designing something that would reflect all the passion behind the business, crafting a vibrant modern website that would stand out from all the others. The site also put a significant focus on highlighting their great variety of class types – from traditional and hot, to specialty classes like children’s and prenatal – as well as stressing other outstanding amenities that would be relevant to their clients. The Yoga Central website has proven to be the hub of their business.
2. Get Yoga Central Google Ready
Although Yoga Central was left with a beautifully designed site, they were going to need to add some meat to the gravy if Google was going to pay them any attention. With this in mind, our SEO experts and content strategist helped them target an as-yet-unexplored market. Their diverse classes in areas like seniors, children’s, prenatal and Yoga for Athletes allowed them to reach out to those who hadn’t necessarily considered Yoga as a fitness solution before. With this objective in the forefront, Yoga Central has been able to tap into this diverse group of non-yoga people in a big way. The approach has been so successful, that many traditional classes are getting bumped to meet the demand for these specialty classes.