It’s the reality of business that every visitor to your website won’t necessarily become a customer. Your marketing strategy should focus on bringing in the right visitors. The ideal visitors are people that are already targeted as potential leads and are more likely to buy your product or service. Using the latest conversion and analytics software, we can focus on maximizing the ability of your website and online touch points to convert this traffic into quality leads. Matching the buying cycle with your sales funnel.
We grow leads for our clients with multiple different approaches:
Using a Lead Generation Program your website can drive quality business opportunities. Here’s why online marketing lead generation may be for you:
Return on Investment (ROI)
When not every interaction that you have online necessarily results in business or sales it is increasingly important to get as clear an understanding of real returns on your online marketing investments. We can help show your ROI and work to maximize it.
Embrace Inbound Marketing:
Modern customers do their homework online. Focus on attracting customers because they are interested in engaging with you business, rather than interrupting them; which is the focus of traditional advertising.
Offer content (blog posts, infographics, e-books) that help to educate your customer and provide solutions to their problems; rather than explicitly promoting your product or service.
When visitors come to your site out of genuine interest, you need to be ready and have your site set up to maximize the chances of a prospect turning into a paying customer. We add key buying stage interactions to the website experience.
Improve Over Time
Analyze and examine how changes to your website will impact user experience and the decisions visitors make in response to modifications. Use real data to improve messaging and experience points to drive action.
Building an understanding of your complete online sales funnel can be a very dependable way to predict and develop leads over time. Allowing for budgeting and forecasting to grow your business with confidence.
We use analytics to track the behaviour of visitors to your website and determine how best to alter your site to improve the chances of a visitor contacting your business and eventually buying your product or service. Using real data; not assumptions.
Grow Sales Funnel
Lead generation programs visually optimize and structure your website in a way that will lead them through their buying process on the website; moving them from information gathering to contact or purchase.
Here is the process Primal Tribe uses to conduct an Online Lead Generation Program:
1: Discovery & Research
Primal Tribe staff will set a meeting with you to gather knowledge about your products, ideal customers, and your sales cycle. We’ll match this to solving your current challenges with turning online visitors into paying customers.
2: Targeting & Planning:
We collaborate with you to work out a budget, develop persona (ideal customer) profiles, set a schedule and assign responsibilities for the workflow of the project.
3: Sales Funnel Integration
Primal Tribe can offer content marketing that will direct and pre-qualify visitors to your site for conversion to become customers. We can implement software that tracks each key sales cycle point and stage.
4: Key Metrics Tracking
We are able to conduct testing and capture metrics about the functionality of a website (where visitors they click, pages where they stay the longest, or pages that get few hits). Each data point is a new opportunity to adjust the website to maximize lead generation potential.
5: Campaign Launch
We arrange kick-off meetings and review the campaign plan with you before we commence a project and put it into action. We align with your business so that our activities complement yours.
6: Website Monitoring
Primal Tribe schedules regular check-ups on your website, analytics and lead funnels. We’re continually finding ways to adjust and adapt the experience to maximize leads.
7: Regular Reporting
Every three months you’ll receive a quarterly report on the health of your website and lead generation potential. We detail what is going well in the program and provide proactive recommendations about actions we will take for the next quarter.
After you receive your quarterly report, we can begin to make alterations to our strategy and focus which will ensure that your website continues to grow, matched to your changing business goals.
9: Create Routines
Primal Tribe will implement changes that you approve and repeat the monitoring and review process to improve your ROI and maintain dependable, repeatable results.