Online Advertising Programs
Today’s customers spend much of their time online for entertainment, information, community and commerce. As a business or organization, it makes sense to go where your potential customers are: the internet. Online advertising is, and will continue to be, increasingly more critical to your overall marketing strategy. The primary objective of online advertising is to drive traffic to your website and generate leads in a cost-effective and engaging medium.
In comparison to traditional advertising such as billboards, print ads in newspapers or magazines, TV or radio ads. Online advertising can be surprisingly affordable and stretches the impact of your marketing budget.
Primal Tribe can design and implement various types of online advertising that are useful to accomplish this goal, such as:
- Personalized & Programmatic Ads
- Custom Online Banner Ads
- E-mail Campaigns and Advertising
- Pay-Per-Click (PPC) Ads
- Search Ads
- Social Media Advertising
- Video Ads (YouTube)
- Online Coupon Programs & Offers
- Article submission & Advertorials
Here are the benefits of having Primal Tribe craft a targeted Online Advertising program to grow traffic:
Specific to Your Audience
With the power of analytics tools, we can efficiently target online audiences; using your knowledge about your ideal customers to create engaging advertisements that will be most appealing to your target audiences’ needs.
If your ad makes an impression on a potential client, they don’t have to keep your business in mind until they have the time to visit in-person. Consumers can respond to your ad promptly and buy your product, or sign up and pay for your service right away (if you have an eCommerce site).
Grows Your Traffic
Online advertising puts you where your customers are and encourages them to visit your site. Your traffic will increase and result in a higher number of leads.
Online advertising is quick to produce and your campaign can be delivering traffic within the day. Flexible and adaptive to change if there is some aspect that needs to be improved. You can also experiment and test different designs and messages in an ad quickly.
Your advertising efforts can be seen anywhere in the world because the internet has a wide geographical range. It can open you up to new markets and a larger pool of customers that wouldn’t be possible with most forms of traditional advertising.
Test Your Message
It can be tough to track the effectiveness and ROI on traditional advertising methods. Online advertising can be tracked using analytics tools to determine if your message and campaign are effective in attracting more sales.